Importers

Client: Kora Imports Ltd.

Location: Lagos, Nigeria

Type: Medium-sized food importer (container-scale)

Industry Term: Importer

Use Case: Source container volumes of rice and oil more competitively and reliably across borders

Background

Kora Imports Ltd. is a mid-sized importer supplying bulk food products to urban and semi-urban wholesalers across Southwest Nigeria. The company sources 4–6 containers/month of staples like rice, vegetable oil, and sugar — typically through a handful of long-time agents and middlemen based in Dubai and India. As demand increased and local pricing became volatile, their sourcing model began to hurt margins and delivery timelines.

Challenges Before Nowexo

  • Opaque Pricing: Depended on agents who added undisclosed markups; no access to comparative origin pricing
  • No Supplier Diversification: Over-reliance on 2 suppliers led to stockouts when shipments delayed
  • Slow Sourcing Process: Every shipment took 7–10 days of back-and-forth on WhatsApp and email
  • Missing/Delayed Documentation: Customs clearance was frequently delayed due to documentation errors
  • Lack of Control: They had little visibility on global price shifts, alternative routes, or cost-saving options

What We Did with Nowexo

  • Structured RFQ Setup: Mapped container-level needs across 3 months and submitted detailed RFQs for rice and oil
  • Verified Offers from Multiple Origins: Received offers from 4 export-ready suppliers in India, Thailand, and Turkey — with full landed cost comparisons (CIF Lagos)
  • Spec-Based Selection: Matched offers to Kora’s grain size, packaging, and shelf life requirements, reducing rejections
  • Document-Backed Procurement: All offers included COA samples, origin certificates, B/L templates, and inspection readiness
  • Forward Buying: Locked pricing on 3 containers of oil to hedge against seasonal price hikes
  • Logistics & Document Coordination: Nowexo handled supplier-side paperwork, vessel updates, and buyer-side delivery tracking

Results

  • 12–16% landed cost savings on both products across 4 containers
  • 2 new supplier relationships established with reliable fulfillment history
  • 100% documentation accuracy — no customs delays in 3 consecutive shipments
  • Reduced sourcing cycle from 7–10 days to under 72 hours
  • Created supply backup strategy by onboarding multi-origin alternatives
  • Improved internal reporting and forecasting, with centralized trade documentation

Client Quote

"Nowexo didn’t just connect us — they structured the deal, tracked the goods, and protected our cost. We finally have options and control."

— Managing Director, Kora Imports Ltd.

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4.9/5 from over 73+ reviews

Loved by users

Nowexo has completely transformed our sourcing. We now reach premium, vetted suppliers without any subscription fees, and the live container tracking makes shipping stress-free!

Khalid Mansour
Processor

Nowexo gives us access to a broad network of quality suppliers, streamlining our operations. The hassle-free logistics and real-time tracking truly make a difference.

Amina Okafor
Wholesaler

Nowexo has made sourcing much easier. We’ve connected with vetted suppliers at competitive prices, and their hassle-free shipping ensures our goods arrive smoothly every time.

Omar Haddad
Food Manufacturer

Nowexo has helped our cooperative secure deals with serious buyers without the usual back-and-forth. With their global demand insights, we now know where to sell at the best prices, and their compliance support ensures we meet international trade requirements with ease.

Kwame Diallo
Cooperative Leader

Before Nowexo, finding reliable buyers was a struggle. Now, we connect directly with verified buyers who are ready to purchase, cutting out wasted time. Plus, their logistics support makes shipping effortless, so we can focus on farming instead of paperwork.

Aisha Khaldun
Agri-Producer

As a farmer, I used to spend too much time searching for buyers, but Nowexo changed that. Their platform brings serious buyers to me, and with their faster deal process, I get paid quicker. It’s a huge relief to sell without unnecessary delays.

Thabo Mugisha
Farmer

Nowexo has completely transformed our sourcing. We now reach premium, vetted suppliers without any subscription fees, and the live container tracking makes shipping stress-free!

Khalid Mansour
Processor

Nowexo gives us access to a broad network of quality suppliers, streamlining our operations. The hassle-free logistics and real-time tracking truly make a difference.

Amina Okafor
Wholesaler

Nowexo has made sourcing much easier. We’ve connected with vetted suppliers at competitive prices, and their hassle-free shipping ensures our goods arrive smoothly every time.

Omar Haddad
Food Manufacturer

Nowexo has helped our cooperative secure deals with serious buyers without the usual back-and-forth. With their global demand insights, we now know where to sell at the best prices, and their compliance support ensures we meet international trade requirements with ease.

Kwame Diallo
Cooperative Leader

Before Nowexo, finding reliable buyers was a struggle. Now, we connect directly with verified buyers who are ready to purchase, cutting out wasted time. Plus, their logistics support makes shipping effortless, so we can focus on farming instead of paperwork.

Aisha Khaldun
Agri-Producer

As a farmer, I used to spend too much time searching for buyers, but Nowexo changed that. Their platform brings serious buyers to me, and with their faster deal process, I get paid quicker. It’s a huge relief to sell without unnecessary delays.

Thabo Mugisha
Farmer
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