Client: AlMazra Trading Group
Location: Cairo, Egypt
Type: Regional agri-trading firm
Industry Term: Trading House
Use Case: Secure new buyer channels and improve deal execution across multi-origin trades
Background
AlMazra Trading Group is a multi-product trading house that sources rice, sugar, and lentils from various origins (India, Pakistan, Sudan) and sells into North and West African markets. While experienced, their team was under pressure to reduce deal execution time, improve logistics visibility, and diversify their buyer base. Their back office was stretched, handling 20–30 simultaneous inquiries across phone, email, and agent networks. Conversions were slow, and coordination gaps were leading to shipment delays and lost margin.
Challenges Before Nowexo
- Buyer Drop-Offs: Inquiries often fizzled due to spec mismatch, delayed quotes, or unclear documents
- No Centralized Deal Tracking: Operations, sales, and logistics were all disconnected
- Dependence on Intermediaries: Lost margin and flexibility by working through regional agents
- Limited Market Data: No real-time price visibility across origins for smart buying decisions
- Missed Forward Opportunities: Couldn’t lock in pricing across supply lanes to protect profitability
What We Did with Nowexo
- Sourcing Intelligence Layer: Delivered live pricing benchmarks across 3 origins for key SKUs (lentils, sugar, oil)
- Buyer Pipeline Access: Matched AlMazra with verified institutional buyers in Kenya and Senegal
- Structured RFQ Coordination: Consolidated buyer needs into actionable, spec-based offers
- Cross-Team Dashboard: Enabled procurement, sales, and documentation teams to work in sync across 5 deals
- Forward Buying Strategy: Structured 2 deals with price locks and staggered shipment windows
- Document QC & Milestone Oversight: Reduced rejections and penalties with Nowexo’s trade execution layer
Results
- Closed 4 new deals in 60 days, each over 1 container
- Improved internal coordination, reducing quote-to-contract time by 40%
- Protected margins by 12–15% through smarter buying and forward contracts
- Reduced document errors to zero across all Nowexo-facilitated trades
- Created visibility across teams with one central deal flow platform
Client Quote
"Nowexo didn’t replace our team — it multiplied our capacity. We execute faster, smarter, and with less risk."
— Commercial Director, AlMazra Trading Group