Trading House

Client: AlMazra Trading Group

Location: Cairo, Egypt

Type: Regional agri-trading firm

Industry Term: Trading House

Use Case: Secure new buyer channels and improve deal execution across multi-origin trades

Background

AlMazra Trading Group is a multi-product trading house that sources rice, sugar, and lentils from various origins (India, Pakistan, Sudan) and sells into North and West African markets. While experienced, their team was under pressure to reduce deal execution time, improve logistics visibility, and diversify their buyer base. Their back office was stretched, handling 20–30 simultaneous inquiries across phone, email, and agent networks. Conversions were slow, and coordination gaps were leading to shipment delays and lost margin.

Challenges Before Nowexo

  • Buyer Drop-Offs: Inquiries often fizzled due to spec mismatch, delayed quotes, or unclear documents
  • No Centralized Deal Tracking: Operations, sales, and logistics were all disconnected
  • Dependence on Intermediaries: Lost margin and flexibility by working through regional agents
  • Limited Market Data: No real-time price visibility across origins for smart buying decisions
  • Missed Forward Opportunities: Couldn’t lock in pricing across supply lanes to protect profitability

What We Did with Nowexo

  • Sourcing Intelligence Layer: Delivered live pricing benchmarks across 3 origins for key SKUs (lentils, sugar, oil)
  • Buyer Pipeline Access: Matched AlMazra with verified institutional buyers in Kenya and Senegal
  • Structured RFQ Coordination: Consolidated buyer needs into actionable, spec-based offers
  • Cross-Team Dashboard: Enabled procurement, sales, and documentation teams to work in sync across 5 deals
  • Forward Buying Strategy: Structured 2 deals with price locks and staggered shipment windows
  • Document QC & Milestone Oversight: Reduced rejections and penalties with Nowexo’s trade execution layer

Results

  • Closed 4 new deals in 60 days, each over 1 container
  • Improved internal coordination, reducing quote-to-contract time by 40%
  • Protected margins by 12–15% through smarter buying and forward contracts
  • Reduced document errors to zero across all Nowexo-facilitated trades
  • Created visibility across teams with one central deal flow platform

Client Quote

"Nowexo didn’t replace our team — it multiplied our capacity. We execute faster, smarter, and with less risk."

— Commercial Director, AlMazra Trading Group

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4.9/5 from over 73+ reviews

Loved by users

Nowexo has completely transformed our sourcing. We now reach premium, vetted suppliers without any subscription fees, and the live container tracking makes shipping stress-free!

Khalid Mansour
Processor

Nowexo gives us access to a broad network of quality suppliers, streamlining our operations. The hassle-free logistics and real-time tracking truly make a difference.

Amina Okafor
Wholesaler

Nowexo has made sourcing much easier. We’ve connected with vetted suppliers at competitive prices, and their hassle-free shipping ensures our goods arrive smoothly every time.

Omar Haddad
Food Manufacturer

Nowexo has helped our cooperative secure deals with serious buyers without the usual back-and-forth. With their global demand insights, we now know where to sell at the best prices, and their compliance support ensures we meet international trade requirements with ease.

Kwame Diallo
Cooperative Leader

Before Nowexo, finding reliable buyers was a struggle. Now, we connect directly with verified buyers who are ready to purchase, cutting out wasted time. Plus, their logistics support makes shipping effortless, so we can focus on farming instead of paperwork.

Aisha Khaldun
Agri-Producer

As a farmer, I used to spend too much time searching for buyers, but Nowexo changed that. Their platform brings serious buyers to me, and with their faster deal process, I get paid quicker. It’s a huge relief to sell without unnecessary delays.

Thabo Mugisha
Farmer

Nowexo has completely transformed our sourcing. We now reach premium, vetted suppliers without any subscription fees, and the live container tracking makes shipping stress-free!

Khalid Mansour
Processor

Nowexo gives us access to a broad network of quality suppliers, streamlining our operations. The hassle-free logistics and real-time tracking truly make a difference.

Amina Okafor
Wholesaler

Nowexo has made sourcing much easier. We’ve connected with vetted suppliers at competitive prices, and their hassle-free shipping ensures our goods arrive smoothly every time.

Omar Haddad
Food Manufacturer

Nowexo has helped our cooperative secure deals with serious buyers without the usual back-and-forth. With their global demand insights, we now know where to sell at the best prices, and their compliance support ensures we meet international trade requirements with ease.

Kwame Diallo
Cooperative Leader

Before Nowexo, finding reliable buyers was a struggle. Now, we connect directly with verified buyers who are ready to purchase, cutting out wasted time. Plus, their logistics support makes shipping effortless, so we can focus on farming instead of paperwork.

Aisha Khaldun
Agri-Producer

As a farmer, I used to spend too much time searching for buyers, but Nowexo changed that. Their platform brings serious buyers to me, and with their faster deal process, I get paid quicker. It’s a huge relief to sell without unnecessary delays.

Thabo Mugisha
Farmer
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